As Digital Communications Lead, Ibtissam is responsible for designing and executing creative public relations and digital marketing strategies; increasing MBLA’s visibility and digital footprint; designing informational and marketing materials; designing and sharing reports and capturing and managing MBLA’s project photos and videos. Every day, Ibtissam uses her passion for culture, communication and the environment to spark the interest of MBLA’s national and international stakeholders and engage them in the process of celebrating and protecting the rich biodiversity and culture of the High Atlas region. Ibtissam holds a Bachelor’s degree in Museology and Master’s degree in Museography.